For international brands wishing to enter the UK, we can provide a wealth of franchise and retail expertise.


For international brands wishing to enter the UK, we can provide a wealth of franchise and retail expertise, and working with our high-quality professional service provider list, we are best positioned to project manage and advise fashion brands on all aspects of the UK market from finding the right retail locations, through managing the launch, to store openings, on-going brand support and beyond.

Our services include:

  • Showcasing brands and products via wholesale in our London showroom
  • Specialist franchise sales strategy, business development and franchisee recruitment
  • Landlord and franchise brand presentations
  • Property expansion plans (city mapping) to identify key suitable locations
  • Property search and landlord lease negotiation
  • Store build project management, including dealing with landlord’s consent and local planning authorities
  • Retail staff recruitment and training
  • Retail marketing, planning and PR

We also manage the development of retail concessions and are really well connected to the key UK department stores. We run a unique concept to showcase brands, either in standalone concessions, or under the Love Brands umbrella. We have also invested in a specialised IT system that allows us to create and run online concessions within the websites of key retailers.

We have a second to none level of retail knowhow, and our concession expertise includes the management of multi-branded or standalone staffed concessions in key UK locations; the ability to provide flexible, scalable retail spaces depending on needs; full-scope retail operations, including regional operations and store staff recruitment and training.


Case Study

We opened Custo Barcelona’s first UK store in Westfield Stratford City.

Mask Group 107@2x
Mask Group 108@2x

We partnered with international fashion brand Custo Barcelona to open its first UK store in the Westfield Stratford City shopping centre in time for the London 2012 Olympic Games.

“We’re thrilled not only to be opening our first UK Custo Barcelona store in Westfield Stratford City, located as it is on the doorstep of the upcoming London Olympics, but also to be able to make such an exciting visual statement through the store’s imaginative design,” said Hugo Deane, director at Fashion Central, UK distributor for Custo Barcelona.

Sold in more than 40 countries, Custo Barcelona and its more price-competitive casualwear range Custo Line has 70 standalone stores and 3,000 stockists, among them some of the world’s most reputed boutiques.

The brand’s seasonal catwalk show at New York Fashion Week is underpinned by a loyal consumer following, inspired by Custo’s ability to redefine the hottest trends through a graphics-led kaleidoscope of prints and a passion for cutting-edge fabrics.

The 1,600sq ft Westfield Stratford store will reveal an ambitious new retail design concept for Custo Barcelona. Designed by directional Spanish architect firm Dear Design (, the visionary concept features a dramatic geometrical ceiling structure made up from a complex assortment of abstract vectors. The new retail design will not only provide the blueprint for a roll-out of UK stores but is also planned to be implemented across all new international openings.

Other services.

Fashion Distribution

We specialise in the sale of successful, innovative, global menswear and womenswear fashion labels.

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Marketing & PR

We provide our brand partners with fully bespoke, in-house marketing and PR services.

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We pride ourselves on being the perfect business associate and ideal gateway for global brands wishing to enter or expand in Europe.

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